This project, along with the Global Council for Media Transformation, were launched by Molly Bingham. TransformingTheMedia was created to help introduce this new era in media, the Fourth Generation of Journalism (4GJ) and to frame the discussion about the role media can - and must - play in today's world. The Global Council for Media Transformation is an independent, nonpartisan, nonprofit organization created to initiate a critical shift in the media’s perspective, and by doing so improve media’s service to humanity.
To succeed in its core mission - serving humanity - media must update its voice and perspective, reinforcing the reality of human interdependence. The media must fulfill its responsibility to our one, global community by fostering our capacity to successfully recognize, understand and manage our very real global challenges. The Global Council for Media Transformation will initiate the first step. The rest is up to us. Together, we must transform the media.
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